The global shift toward sustainability has not left the meat processing industry untouched. More than ever, consumers are becoming increasingly conscious of their dietary choices' impact on the environment. This has led to a growing demand for sustainably sourced meat products, particularly among younger generations.

During this webinar, we’ll explore why sustainable meat processing is vital not only for environmental conservation but also for meeting the evolving demands of future consumers. We will delve into why such efforts should be a top priority for the industry, from sourcing considerations to the potential for increased market share and profitability.

This webinar will also discuss consumer preferences towards ingredients in meat products and how preferences change among generations. In particular, we will focus on the rising trend of incorporating cleaner, more natural ingredients, like antioxidants, into meat products.  They also represent a key way for processors to align their products with the values and preferences of younger consumers.

Join Corbion and the North American Meat Institute as we unpack the importance of sustainability in meat processing, how the meat industry is evolving to meet a more sustainable future and explore how embracing these initiatives can lead to greater consumer satisfaction and improved industry success.