In today’s climate of conflicting headlines and shifting consumer values, trust in meat and poultry is under pressure. This high-energy closing session brings together leading analysts and Protein PACT partners to unpack what consumers believe—and who they trust—about meat and poultry.
With exclusive consumer insights from Rich Shank (Technomic) and panel contributions from Samantha Werth (USRSB), Lauren Martin (Canadian Meat Council), and Jamie Burr (National Pork Board), you’ll gain fresh perspective on how to strengthen trust and fuel demand.
Interactive and reflective, the session invites you to explore how collaboration, communication, and data can help reshape the protein conversation.