Ali Mahaffy is the Co-CEO at Signal Theory. For nearly 30 years, Ali has worked at some great agencies on many clients in the foodways system. But her career has also taken her to the client-side, which gives her a great perspective on the pressures and challenges her clients face and how the agency should be positioned to help. Ali plays a key role in fostering the unique professional and personal relationships that Signal Theory builds with clients. She also ensures that the agency has all the resources it needs to be a lean, mean and highly effective machine. As the “Yin” of Signal Theory, Ali keeps the Signal Theory team grounded, balanced and happy.