In this session, Communication Strategist Vance Crowe, will reveal the inner workings of stories so that you can more effectively change other’s perspectives. Through experience and research, Crowe has developed key concepts of storytelling that can help anyone become a more influential and compelling communicator. In this session, you will learn how meat industry critics have tailored their stories to align with the values of the next generation, the need to have real conflict and change in your stories, and the paradoxical benefit of portraying your customers and employees as the hero of your story.

Sponsored by: